Increasing Usage of Canned Tomatoes in Several Food Preparations Is Augmenting the Growth of the Global Canned Tomato Market

Canned Tomato Market

 

Canned Tomato Market, by Product Type (Whole Peeled Tomato, Diced Tomato, Stewed Tomato, Tomato Pureé, Sauces, Tomato Sauce, Tomato Juice, and Others), by Distribution Channel (Hypermarkets & Supermarkets, Retail Stores, Convenience Stores, and Online), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028.

Market Overview:

Canned tomatoes are processed tomato products that have been preserved in cans. They are made from ripe tomatoes that are washed, peeled, and then packed in their own juices or tomato puree. The canning process involves heating the tomatoes to a high temperature to kill bacteria and enzymes, ensuring their long shelf life.

Competitive Landscape:

Major players operating in the global canned tomato market include Kraft Heinz Co., KYKNOS, Conagra Brands, B&G FOODS NORTH AMERICA, INC., Del Monte, Libby’s Brand Holding, Campbell, and Kronos Incorporated.

Key Market Drivers:

Canned tomatoes offer convenience and ease of use, as they eliminate the need for fresh tomatoes and allow consumers to enjoy the taste and benefits of tomatoes year-round. The busy lifestyles of consumers, along with the need for quick meal preparation, and the high prevalence of restaurants in the world have contributed to the growing demand for canned tomato products. This is expected to augment the growth of the global canned tomato market. For instance, according to EasyLeadz, there are more than 10,00,000 restaurants globally.

Canned tomatoes are a versatile ingredient used in a wide range of culinary preparations, such as pasta sauces, salsas, soups, and stews. They provide a consistent taste, texture, and flavor, making them popular among professional chefs and home cooks alike. The versatility and flexibility of canned tomato products have boosted market growth.

Tomatoes are rich in essential nutrients, vitamins, and antioxidants, which offer numerous health benefits. Canned tomato products retain these nutritional qualities, and the awareness of their health benefits has driven consumer demand. The presence of lycopene, a powerful antioxidant found in tomatoes, has particularly attracted attention, as it is believed to have potential health benefits. This is estimated to enhance the growth of the global canned tomato market.

Canning technology allows tomatoes to be preserved for extended periods, reducing food waste and spoilage. Canned tomatoes can be stored for months or even years without losing their flavor or nutritional value. This aspect has driven the demand for canned tomato products in both developed and developing markets.

Covid-19 Impact Analysis:

The COVID-19 pandemic led to disruptions in the global supply chains, affecting the availability of raw materials and the production and distribution of canned tomato products. Logistics challenges, reduced labor availability, and transportation restrictions impacted the market negatively. The closure of restaurants, cafes, and other food service establishments had a negative impact on the demand for canned tomato products used in the food service sector. The reduced footfall and restrictions on dine-in services significantly affected the growth of the global canned tomato market.

Key Takeaways:

·         North America is expected to dominate the growth of the global canned tomato market. The region's high consumption of processed foods, strong presence of key market players, and well-established food service industry contribute to market growth. The United States is the leading market in this region. For instance, according to Food Tank, over 60% of caloric intake in the United States comes from processed food.

·         The Asia Pacific region is estimated to witness high growth in the global canned tomato market. The rising disposable income, urbanization, changing food preferences, and the growing popularity of Western cuisines are driving the demand for canned tomato products. China, India, and Japan are the major consumers in this region. For instance, according to EasyLeadz, there are more than 13,000 restaurants in India.